which hat will you wear today?

Supercharge your workflow with free and inexpensive tools to take you from vision to reality. It’s time to work smarter, not harder.

Where do I start?

“I’m already overwhelmed.”

I hear you.

Are you the Marketing Manager managing a team of… well, just you? You’re in the right place.

This page is your go-to resource for the one-person show—the solo marketer juggling it all (or trying to, at least). Keep scrolling to explore tools and tips designed to help you optimize your workload, focus on what really matters, and begin driving meaningful interactions that lead to results.

Pull up a stool, pick your hat, and let’s get to work.

A Quick Note

***I am not a paid partner, sponsor, affiliate, or secret agent for any of the resources I share here. I recommend them simply because I think they’re awesome, helpful, or worth checking out—not because I’m getting a kickback (because I’m not!). No compensation, no commissions, no free coffee. Just good vibes and honest sharing.

Choose a hat.

Pick your battle.

Project Management

Low to no-cost project management tools that allow you to keep all your project data and documents in one place and make collaboration easy peasy.

Trello

Trello is a flexible, easy-to-use visual project management tool that’s ideal for simple workflows and creative collaboration. With its drag-and-drop boards, lists, and cards, it’s great for teams (or solo marketers) who prefer a highly visual, customizable layout for organizing tasks.

Asana

Asana is a robust work management platform designed for complex projects and cross-functional collaboration. It excels in task dependencies, timelines, reporting, and automation—making it well-suited for teams managing detailed workflows and strategic planning.

marketing and design

10 hats on top, anyone? Marketing is your Swiss Army knife, and the right tools are your secret weapon.

Heyzine

Heyzine is a cloud-based PDF-to-flipbook platform that transforms static PDFs into interactive page-flipping publications. It’s great for creating visually engaging catalogs, ezines, ebooks, portfolios, and digital magazines.

Canva

Canva is an easy-to-use graphic design platform that lets users create professional-quality visuals, presentations, and social media content with drag-and-drop tools and customizable templates.

bitly

Bitly is a link management platform that lets users shorten, brand, and track URLs for easier sharing and detailed click analytics across digital channels. Wondering if the paid version is worth it? Get in-depth reporting with the higher-cost tiers of this tool.

Social media

Social media tools are like your marketing sidekick—they handle the boring stuff, schedule your posts, and serve up smart insights so you can crush your goals without breaking a sweat!

SmarterQueue

SmarterQueue is a cloud-based social media scheduling and publishing tool designed for marketers, influencers, entrepreneurs, and small businesses. It empowers users to plan and post content across platforms like Instagram, Facebook, LinkedIn, X (Twitter), TikTok, Pinterest, and YouTube from one centralized dashboard.

Hootsuite

Hootsuite is a social media management platform that lets individuals and teams schedule posts, monitor engagement, and analyze performance across multiple social networks—all from one centralized dashboard.

Later

Later streamlines visual social media planning and publishing across multiple networks. It shines for Instagram and similar platforms, offering a clean, drag‑and‑drop interface, scheduling automation, basic analytics, and link‑in‑bio features—all with a free tier to start.

Ai Assistants

AI tools work behind the scenes, turbocharging your productivity and freeing up your time. With AI on your team, repetitive tasks don’t stand a chance.

ChatGPT

ChatGPT is an AI-powered chatbot developed by OpenAI that can answer questions, generate text, assist with writing, and engage in conversations across a wide range of topics.

Gemini

Google Gemini is a family of advanced multimodal AI models developed by Google DeepMind. Gemini powers various Google products, including Google Search, Google Workspace, and Pixel devices, offering features like summarization, content generation, and task automation.

XAI (Grok)

XAI (Explainable AI) refers to artificial intelligence systems designed to provide transparent, understandable explanations of their decisions and processes, helping users trust and interpret AI outcomes.

Chrome Extensions

From emojis to screenshots, these Chrome extensions are like secret superpowers for your browser—quick fixes and shortcuts, all in one click!

WAVE Evaluation Tool

Not a html code guru? WAVE runs an accessibility check on websites in your browser. Bring your site into compliance with clear guidance.

Emoji Keyboard by JoyPixels®

Looking for that special emoji? You’ll find an extensive collection of emojis here, as well as a list of browsers and platforms that it will render in.